Monday, 28 January 2013

UK retailers commend Samsung Galaxy S3, Note 2 over Apple iPhone

London: Amid rumours about the release of Samsung Galaxy S4 and iPhone 6, a survey reveals that British retailers are recommending Galaxy smartphones over the rival Apple’s iPhones.

In the survey carried out by Informa Telecoms and Media the researchers found that the Galaxy S3 and Galaxy Note 2 were most often recommended, even though they've been on the market longer than Apple's new iPhone 5 and other handsets from Nokia and HTC.
The survey has found most surprising way that, despite an in-store advertising campaign and recent product launch, Apple was recommended in only two stores, 3 and Phones 4 U, with both recommending the iPhone 5, the survey showed.
According to the Telegraph, the survey scored manufacturers based on whether they were advertised in the store window or in-store.
A sales assistant was then to recommend three smartphones or tablets.
Apple and Samsung were just as likely to be promoted by advertising in the store or the shop window, but sales assistants were far more likely to recommend Samsung, the apper said.
According to the paper, Informa, in a press release, said it was ‘likely that sales assistants see the Samsung devices as a safe bet to earn greater commissions’


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